🔍 How Effective is Your Product Research?

Data Without Insight is Just Noise

Author

Werner Heigl
October 22, 2025

E-commerce sellers face a brutal reality: finding the right product is part art, part science, and mostly... frustration. 🎢

Current research tools of popular platforms like JungleScout, Helium10, and Amazon tend to bombard you with filter criteria, leaving you drowning in data but starving for insight. 📊

You meticulously select parameters:

  • Sales volume

  • Competition level

  • Price point

  • Category

  • Margin potential

  • Rank and rating

  • … 🤯

And then? A list. Just a list, with even more data...

No context. No strategy. No clear path forward. 🚧

What if product research could be more than parameter matching?

What if it could actually tell you why a product might succeed - or fail? 🤔

What if it could provide you with a product idea that differentiates itself from the competition?

Strategic sellers don't just want data. They want actionable intelligence. 💡

Questions for your product research process:

  • What's the most challenging part?

  • What's the most time-consuming step?

  • What would you wish current tools provided?

Drop an email or comment below.

Have a success story to share? Or, perhaps more importantly, a failure? We'd be happy to host you as an author in one of our upcoming newsletter posts.

Product research isn't about data. It's about strategic insight. 🚀

Talk soon,
Werner