Werner Heigl

Werner Heigl is Founder & CEO of ZSell, bringing 20+ years of operational excellence and data science expertise to e-commerce automation. Former Chief Scientist with deep experience in AI/ML and emerging technologies, Werner helps established e-commerce sellers scale smarter through innovative, data-driven product research strategies.

H.R.1 AnalysisH.R.1 Analysis

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🚗 Vehicle Fleet Optimization: The Hidden Section 179 Opportunity

How strategic vehicle timing turns transportation costs into tax assets

Strategy & PlanningStrategy & Planning

The Strategic Operator's Dilemma: When Resilience and Efficiency Clash

A framework for navigating the trade-offs that define sophisticated supply chain strategy

Strategy & PlanningStrategy & Planning

🎯 Strategic Tariff Analysis: Navigating the New Trade Landscape

Eight months into Trump's second term, here's what sophisticated sellers need to know about the evolving tariff reality—and how to position for what's coming next.

H.R.1 AnalysisH.R.1 Analysis

Strategic Business Structure: QBI and Pass-Through Optimization

The Permanent Game-Changer You Can Finally Plan Around

H.R.1 AnalysisH.R.1 Analysis

🚀 The R&D Revolution: Product Development Now Tax-Free

Section 174A restores immediate deduction for domestic R&D expenses - permanent relief from 2022's innovation stranglehold

H.R.1 AnalysisH.R.1 Analysis

🏢 Real Estate Strategy Reset: Warehouse & Fulfillment Investments

The de minimis crisis demands supply chain repositioning. H.R.1's 100% depreciation makes warehouse investments essentially free.

H.R.1 AnalysisH.R.1 Analysis

💀 De Minimis Death: The 2027 Sourcing Crisis

18-Month Strategic Advantage Window: Build Supply Chain Resilience While Competitors Scramble

H.R.1 AnalysisH.R.1 Analysis

💻 Software Strategy Shift: Annual vs. Monthly in the New Tax Era

The strategic framework for software purchasing that H.R.1 just made obvious

H.R.1 AnalysisH.R.1 Analysis

Critical Dates: Your H.R.1 Timeline Planner

The strategic calendar every scaling e-commerce seller needs

H.R.1 AnalysisH.R.1 Analysis

💰 Equipment Investment Rush: The January 20th Opportunity

Complete strategic framework for maximizing H.R.1's equipment benefits